It was great stopping by 12 Park Home Avenue on July 6th and seeing the modern, multilingual practice you've built, and hearing how far things have come since the rebrand from HTL Dental. Everything on the next few pages comes out of that visit and the research we did afterward, not a generic template.
We're a marketing agency first. The work is the same work any good agency does, getting you found, getting you leads, turning interest into booked customers. The difference is we build and run real AI underneath all of it, which is what lets us do work that normally costs three or four times as much, for a lot less, without cutting corners. Think close to what you'd get from a full-time hire dedicated to this, at a fraction of a single salary.
Everything from here is built from that visit plus our own research, your website, your reviews, your public footprint, not yet a full sit-down on your specific goals. Think of it as a preview of how we think, not the ceiling of what we can do. Meta and Google ad management, lead capture systems, custom dashboards, and bespoke internal software are all things we build regularly, we just don't like guessing at solutions to problems we haven't actually heard from you.
Mint 32 Dentistry brings a multilingual team, Dr. Kimberly Yu, Dr. Annie Liu, and Dr. Jennifer Chan, together at 12 Park Home Avenue, offering everything from routine cleanings to Invisalign and same-day emergency care in English, Mandarin, Cantonese, and Korean. The practice was formerly known as HTL Dental North York, and the shift to Mint 32 has clearly paid off in the reviews.
You know your patients best, that's exactly why the reviews since the rebrand read the way they do. Everything on the next few pages is about making sure AI can tell your Park Home Avenue practice apart from everyone else sharing a similar name.
Search for Mint 32 Dentistry and you don't just get your North York practice, you get results mixed in from an unrelated dental chain using a nearly identical name in Georgia and Texas, with a completely different reputation and thousands of reviews that have nothing to do with your clinic.
For AI search specifically, that's a real disambiguation problem. The more specific and local your own content is, the easier it becomes for AI to confidently point to your Park Home Avenue practice instead of a franchise thousands of miles away.
Directories, old citations, and cached listings under the HTL Dental North York name are the kind of thing that lingers online long after a rebrand, and every one of them is a small signal pointing away from the Mint 32 name you've built your new reputation under.
Cleaning those up and pointing everything at one consistent, current identity is exactly the kind of unglamorous work that makes the biggest difference to how AI and search engines describe you.
Six-month cleanings, Invisalign check-ins, post-treatment follow-ups, that's a steady stream of recurring care across three dentists. Right now that likely means someone on the front desk working down a list by hand.
It's necessary work, and it's also exactly the kind of task that quietly eats hours that could go toward the patients already in the chair.
These are our best guesses from the outside looking in. You'll tell us how close we got.
We didn't want to just tell you this, so we checked. We asked AI tools like ChatGPT and Google's AI Overviews who to book with, the same way a customer would.
Your multilingual team is a genuine differentiator that should make you the obvious answer for a lot of North York families, but right now AI has to sort through an unrelated same-named chain before it can even find you clearly. Fix the disambiguation and content problem, and that language coverage becomes a much bigger asset than it currently gets credit for.
There's a compounding upside here too. A lead who found you through an AI answer instead of a map pin has usually already asked the follow-up questions, insurance, pricing, whether you actually treat their specific issue, before they ever pick up the phone. Those leads convert at a higher rate and cost your front desk a lot less time chasing people who were never going to book anyway.
Making your business the answer when someone asks AI who to book with, and the specific details that turn that answer into a warmer lead.
Forms, funnels, and follow-up that turn interest, whether it comes from GEO, ads, or referrals, into leads actually sitting in your pipeline.
Custom, branded tools your team actually uses. Built around your workflow, usually live within a week.
Autonomous help that runs your most repetitive work around the clock. No one has to trigger it.
Nothing formal, no long onboarding, and no dumping everything on you at once. Just three easy steps, starting with whatever matters most first.
We grab 20-30 minutes, get to know your business, and show you exactly what we'd build, before you spend a dollar.
Designed, built, and set up on your systems. Most tools are live within a week.
Monthly updates, plain-language reporting, and a direct line to us. No black box, ever.
Answers calls and messages whenever the front desk can't, evenings, early Sunday hours, and books new and returning patients straight into the schedule instead of making them wait for a callback.
Keeps six-month cleanings and Invisalign progress check-ins moving on their own, texting patients when they're due and looping in the front desk only when a real scheduling call needs to be made.
Trained on your actual team, languages, and services, so a new patient gets a real answer any time of day, from the right Mint 32.
Sends a quick review link to patients right after a great visit, the moment they're most likely to say yes, building your own name-specific reputation faster than the rebrand alone can.
We consolidate old HTL Dental listings and build out content specific enough that AI stops confusing you with an unrelated chain, protecting the rebrand you've already invested in.
We told you upfront we're a marketing agency that builds and runs its own AI, not the other way around. Here's what that actually gets you.
Custom tools handle the repetitive work so your team can focus on customers.
From discovery meeting to fully operating, most projects launch fast.
Agents monitor, decide, and act around the clock.
Content, campaigns, and creative from people who do this for a living, kept running and optimized by AI that never sleeps.
Get into the answers AI generates, not just page one of a search.
A direct line to the people doing the work, plain-language reporting.
Everything in this deck is our outside read, built from your website, your reviews, and a good conversation with your team. You know your customers, your slow days, and how your business actually runs far better than we ever could.
Think of this as a starting point, not the full menu. Once we actually talk through your specific pain points, where leads go cold, what marketing has and hasn't worked, what you wish you could automate, the options open up well past what fit on these pages: Meta and Google ad campaigns, lead capture systems that feed straight into a CRM, custom dashboards, internal software built around exactly how you run things. Every page here can be swapped, dropped, or added to, once we sit down together.
20-30 minutes, on your schedule. We'll map out exactly what this could look like for a practice untangling itself from a name mix-up, no pressure to decide anything on the call.
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